When you know what your company is trying to achieve, the type of content that will drive sales or increase traffic becomes clear. Before starting any project, it’s essential to set goals and track progress so you can be informed by the data you collect!
Many companies struggle to attribute long-term ROI to content marketing strategies, but at Captive Demand, we put attribution at the forefront of our strategies and ensure we drive sales results for your project. We can do this because we utilize state-of-the-art technology and tools to identify content gaps in the market that will benefit your business and report on progress.
Another key to success is targeting content to an audience is key to success. Understanding what interests the audience, place in the purchasing process, and how you can help will inform your content strategy allowing for more focused marketing that appeals specifically to needs versus focusing only on what you provide.
We can take your content to the next level with unique, trustworthy information that builds rapport with potential customers and increases your authority. With content optimization, we can demonstrate that you are an expert in your industry and leverage that knowledge with content to generate more organic traffic and potential target clients.
Our Services:
The content types you produce will largely depend on your project-specific goals. There are several categories to choose from when looking at how best to promote your company. They all have their pros & cons depending upon what kind of campaign strategy is needed to exceed your ideal results!
At Captive Demand, we have experience creating a variety of content types and are happy to build a strategy with the following options:
The content types you produce will largely depend on your project-specific goals. There are several categories to choose from when looking at how best to promote your company. They all have their pros & cons depending upon what kind of campaign strategy is needed to exceed your ideal results!
At Captive Demand, we have experience creating a variety of content types and are happy to build a strategy with the following options:
Identify a viable content strategy that will best support your business goals and project objectives.
Create a schedule for content release that will funnel your clients and customers effectively through the purchasing process.
Our expert writers and creators will create the scheduled content necessary for your project goals.
Our editors will evaluate content structure and quality to ensure your content meets our 12 point parameters for success.
Your campaign manager will release the content using scheduling timeline created in step two of the process.
Finally, we measure the success of our content marketing campaigns based upon the goals we set out to achieve in our content strategy documents.
Identify a viable content strategy that will best support your business goals and project objectives.
Create a schedule for content release that will funnel your clients and customers effectively through the purchasing process.
Our expert writers and creators will create the scheduled content necessary for your project goals.
Our editors will evaluate content structure and quality to ensure your content meets our 12 point parameters for success.
Your campaign manager will release the content using scheduling timeline created in step two of the process.
Finally, we measure the success of our content marketing campaigns based upon the goals we set out to achieve in our content strategy documents.
