Demand Generation :
Goal Setting Strategy Targeting Data Acquisition Prospecting Lead Qualification Account-Based Marketing Sales Acceleration
Find your ideal customer and plan a marketing and content strategy that positions you as an expert.
Competitor research | Keyword research | LinkedIn strategy | SEO
A potential client has taken action related to your marketing efforts.
Reaching prospects | Generating leads | On-page / off-page optimization
Develop a deeper relationship with the business and show them why you are an expert.
Webinars | Case studies | Client testimonials | White papers
Address concerns potential clients may have, adding additional information.
Emails | Calls | Demos
Continue to offer products that are relevant to previous purchases and promote referrals.
Testimonials and referrals | Continued support | Satisfaction surveys
At its core, demand generation reporting is measuring and tracking the performance of demand generation activities. By monitoring key metrics such as leads generated, conversion rate, and cost per lead, marketers can gain insights into which demand generation tactics are most effective and how they can be improved. Additionally, demand generation reporting can help identify trends and patterns over time, allowing marketers to make more informed decisions about their demand generation strategy. Ultimately, demand generation reporting is an essential tool for any marketer looking to improve the performance of their demand generation efforts. With Captive Demand, you’ll have access to a suite of reporting tools that will provide the transparency you need to scale the demand generation program with us!