Our full-service marketing programs allow you to focus on your products and services to retain customers and maximize lifetime value. Captive Demand first sets KPI’s around your strategic goals and defines the leanest budget to achieve those goals. Once we agree, we go to work developing the marketing plan and the ideal marketing mix of services to grow your business. We will get started with our program in this stage, which could include paid search, paid social, SEO, email, text, or influencer marketing. We are monitoring all channels during these campaigns and optimizing them, so you achieve the highest possible results for the lowest possible price. Every month you will receive a report showing you how we are progressing toward all your strategic goals so you can rest assured that our programs have the highest ROI.
Focusing on generating sales leads is very important, but the magic happens in the nurturing process, and if that isn’t a core part of your strategy, you are missing out on revenue that should be captured. Our Demand Generation services help you not just increase conversion but also nurture leads into long-term relationships and lifelong customers. We use a variety of tactics ranging from content development, SEO, email, and more. Depending on your needs, Captive Demand’s team will craft a demand gen program leveraging experts in all areas to drive the maximum amount of value towards your strategic goals. In addition, our monthly reporting process will make it easy for you to understand how to move customers along the buying journey and optimize revenue generation throughout the sales funnel.
Excellent web development focuses on design, usability, and content to optimize conversion rates. Many developers focus on putting information out on the web vs. creating opportunities and sales for your business. First, Captive Demand will identify the goals of your site and the goals of each page on your website so we can optimize them appropriately. For instance, your product or service pages should be built to convert into sales, but your careers page should convert into applicants. When we look at each page, in that regard, we can start to work on converting opportunities for each page. Our website development rates and management fees are some of the best in Nashville, with the expectation that we will have a future opportunity to work on your marketing programs and help your business grow.
Search Engine Optimization starts by knowing where you stand from the outset in search rankings for relevant key terms. Only then can we determine where you should rank and how to improve. Our 6-step SEO audit allows us to perform in-depth research on your existing site and provide specific recommendations to improve your rankings. After the audit, we’ll work together to identify the easy, mid-level, and difficult search terms to rank for, and we will create a timeline for achieving first-page ranking on all of those chosen keywords. Once the research is complete, Captive Demand will start the content creation process and link building to get you ranked and drive relevant traffic with purchase intent to your website.
Conversion Rate Optimization
Using tried and true experimentation tactics, Captive Demand can readily start to increase lift in your conversion rates, driving your sales to new heights, and achieving your sales goals in the most efficient way possible. First, we will run an audit to see how your current pages are converting, pick the easiest targets to improve and work our way to the more challenging targets over time. Then, we will heatmap and record on-page customer behavior. We provide you with the necessary information for your developers to A/B test multiple variations in page content, including tweaks in UX and UI so that you are converting each page on your site at the highest level. Increasing your conversion rate is the most cost-effective way to increase ROI.
“Our goal at Captive Demand is to bring tested, proven, and measured strategies to the table that captivate audiences, nurture relationships, and primarily focus on conversion into sales. In the past, working with other marketing and web development agencies on our businesses, we quickly learned that the focus was minimal in results and limited to the agency’s capabilities. As a result, we are constantly testing new strategies and bringing in new results-driven partners to help us learn and serve our clients. At the heart of things, we are experienced founders and early-stage investors that love building businesses and have succeeded through hard work and the constant search for knowledge. When you work with us, you get much more than marketing or web services; you get a partner with an entrepreneurial mindset. We treat your business as if it’s ours, so we are confident in guaranteeing our results.”
What Clients Are Saying
The experience of getting our website built by Captive has been amazing. The price is extremely affordable compared to other quotes we’ve received and the development has been fast. Spencer brings a depth of knowledge in terms of SEO and content and he has been amazing at making sure the site is optimized for SEO to help generate business.
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