Verity Project
Recent project
Marketing Automation
With over 30 years of combined industry experience, Verity Payments Solutions specializes in financial technology and payment processing solutions for all merchant types and on all platforms. It is their experience that many small and medium-sized businesses are underserved and unsupported by the big box processors. By forming a company that would meet their clients’ needs where they are and when they need them, Verity Payment Solutions is working to support those businesses.
Project Information
Client Name : Verity Payments
Industry : Finance
Location : Nashville, TN
Our Process
Initial Consultation and Strategy Development: We began our journey with the Verity Project by conducting an in-depth consultation to understand the unique needs and goals of the project. This phase was crucial in developing a tailored strategy that aligns with the project’s objectives.
Custom CRM Setup: Recognizing the importance of customer relationship management, we set up a custom CRM system. This system was designed to manage and track customer interactions efficiently, ensuring a streamlined and effective process.
Data Research and Acquisition: A vital component of our strategy was conducting extensive research and acquiring relevant data. This step enabled us to gain valuable insights and tailor our approach to meet the specific demands of the project.
Email Workflow Implementation: We implemented sophisticated email workflows to nurture leads and maintain engagement. These workflows were meticulously designed to deliver timely and relevant content to the audience, fostering a strong connection with potential clients.
Launching Email Campaigns: The heart of our process was the launch of targeted email campaigns. These campaigns were crafted to resonate with the audience, driving a significant influx of leads on a monthly basis.
Ongoing Success and Lead Generation: The result of our comprehensive process has been a consistent generation of leads, contributing to the ongoing success of the Verity Project. Our commitment to adapting and refining our strategies ensures sustained growth and achievement.
Client Requirements
- Acquire high-quality data
- Set up a CRM and email platform
- Create multiple email workflows
- Execute and monitor campaigns driving lead generation
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Ben Elizer
CEO - Velocity International
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