Simplifying Organic Search Success
SEO can seem confusing if you haven’t actively worked to improve search results in Google or other search engines. We get it. The terminology is unnecessarily complex. We’re here to help you understand how search engine optimization works and get you to a place where you are generating a high volume of valuable website visitors who need your specific product or service.
Some keywords you should be familiar with while researching any SEO service provider:
Traffic: Website visitors(i.e., potential customers)
Relevancy: The likelihood that a website visitor will need your product or service now or in the future
Intent: How close is the website visitors to making a purchasing decision
Funnel: The process of getting a website visitor from low purchasing intent to high purchasing intent
Nurture: To foster a relationship with your website visitor
Conversion: Percentage of website visitors that convert into sales
Captive Demand delivers highly relevant website traffic in all stages of the funnel. Search terms with high intent are more valuable, harder to rank for, and more costly. A great SEO campaign focuses on nurturing low intent searchers into likely purchasers. While that is our focus, we are also dedicated to acquiring as many likely purchasers as possible.
We have heard from many clients who have come to us struggling with their current SEO agency that if they are receiving traffic, they are not converting into customers. After reviewing the failed campaigns, we have found that the traffic they are receiving is not relevant.