SEO can seem confusing if you haven’t actively worked to improve search results in Google or other search engines. We get it. The terminology is unnecessarily complex. We’re here to help you understand how search engine optimization works and get you to a place where you are generating a high volume of valuable website visitors who need your specific product or service.
Some keywords you should be familiar with while researching any SEO service provider:
Traffic: Website visitors(i.e., potential customers)
Relevancy: The likelihood that a website visitor will need your product or service now or in the future
Intent: How close is the website visitors to making a purchasing decision
Funnel: The process of getting a website visitor from low purchasing intent to high purchasing intent
Nurture: To foster a relationship with your website visitor
Conversion: Percentage of website visitors that convert into sales
Captive Demand delivers highly relevant website traffic in all stages of the funnel. Search terms with high intent are more valuable, harder to rank for, and more costly. A great SEO campaign focuses on nurturing low intent searchers into likely purchasers. While that is our focus, we are also dedicated to acquiring as many likely purchasers as possible.
We have heard from many clients who have come to us struggling with their current SEO agency that if they are receiving traffic, they are not converting into customers. After reviewing the failed campaigns, we have found that the traffic they are receiving is not relevant.
Our Services:
of marketers say keyword rankings and organic traffic are the top ways they measure the success of their SEO strategies
of marketers say using strategic keywords was their number one strategy for SEO
We all know that content is essential for building a strong digital presence, but it’s not enough. You also have to optimize your posts and pages in order to get them ranked higher with Google without sacrificing authenticity or intent – something which can be difficult. Our team has years of expertise and knowledge with a host of strategies across verticles.
In the world of SEO, backlinking is a key part of getting your site ranked well in search engine results pages. We are experts in implementing various link strategies that will meet the goals of your business, whether it be to increase traffic or visibility online.
We offer local SEO services that are flexible for businesses and budgets of all sizes. Whether you’re new on the block or have been around for some time, we’ll help your company maximize its presence in search results available from Google My Business.
Our expert developers have created game-changing internal software that allows us to identify high-value guest blogging opportunities based on our client’s specific needs and verticals. Once we find excellent blogs to partner with, we build an email list, develop an email sequence, and convince those blogs to allow us to post content that links back to your website. The value of the links that we build will create high converting web traffic for years. You’ll be able to judge the importance of these campaigns by multiplying the results across a minimum of three years.
Resource pages provide link opportunities at a lower expense than guest blogging because you have less original content to produce. If you don’t find high-value resource pages, it’s easy to see limited results from resource page link building. Resource pages are judged based on the relevance and quality of their links. If the resource pages appear spammy, Google penalizes those pages and anyone linking in. We make it our job to remove any low-value resource pages and commence outreach, providing a high volume of link opportunities at an affordable rate.
Search engine optimization is inherently competitive, and many companies build links using the guest blogging approach or the resource page approach. Although infographic development and link building are time-consuming, they provide entry barriers for most companies competing for high-value search terms. Either we can create the infographic, or you can provide us with one to build links to through our world-class outreach process.
One of the most essential elements of search engine optimization is link building. If you want to rank for highly competitive search terms, you will undoubtedly need to build links. Although many companies sell link-building campaigns, not all campaigns are created equally. Our focus has always been to work with highly relevant publishers with websites above a 30 domain authority and low spam scores. Over many years of building multiple businesses, we have created strong relationships with a network of websites willing to post the content we write. Using those relationships combined with our ability to identify new opportunities, we can link back to your site with target keywords that boost your website’s rank.
What’s necessary for success here:
A Google Business Profile is fundamental for any business with a physical presence, whether a brick-and-mortar location or a company with a service area. A Google Business profile account allows potential customers to easily find you when performing Google Searches for businesses in an area. Google looks favorably on any local company with a business profile, making that page a likely result when searchers are looking for your product or service. When creating the account, we will set up your service area, location information, contact information, and an optimized business profile describing what your business does, relating it to target keywords.
An optimized Google Business Profile listing is paramount for local SEO efforts. It allows businesses with a physical presence or geographic service area to acquire new customers through Google. To get the most significant benefit out of your page, we set up all hours of operation, select the most relevant product categories, add relevant service areas, contact information, photos, and an optimized business description. We only need to go through this process once unless you expand your product categories or service area.
Outside of Google itself, YouTube is one of the most significant search engines garnering 100’s of millions of active users every day. Doing keyword research and optimizing the video titles, descriptions, video tags, thumbnails and creating video transcripts can be time-consuming but highly profitable. Captive Demand takes all the effort out of the research, optimization, and reporting so you can focus on your business.
