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Web Development
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Building effective custom web design and dev solutions that achieve your goals.
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Our Services:
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- KPI, OKR, & Goal Development
- Web Design
- Website Development
- E-Commerce Development
- Web Hosting
- Maintenance and Management
- Backup & Security
- Email Account Setup
- Google Analytics Setup
- Conversion Optimization
- Monitoring & Traffic Reports
- Business Process Automation
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Simple, Effective Web Development That Converts
The core focus of Captive Demand’s expert web design and development team is to architect websites that best serve your business’s goals. Although we get creative around design, what matters most is that we achieve your goals cost-effectively. Therefore, we have a multi-step process that utilizes site-specific and page-specific funnels to launch, innovate, or grow your business.
How it works
Step 1: Goal Identification
The most common site-specific KPIs we focus on are either sales, lead generation, or web traffic. Typically, if you are a service business, you want a high-traffic site where you are generating leads for your sales team. On the other hand, if you are a product-based business, for instance, an e-commerce store, you will likely want a high-traffic site that converts quickly into sales. Once we develop the site’s core goals, we identify what specific content you will need to achieve your goals and create an SEO-optimized sitemap.
Using the sitemap, we develop page-specific goals that will foster your business’s growth. For example, although your primary goal may be direct sales, you likely will want a careers page that will generate a volume of candidates to manage your growth or an about us page that builds your authority, potentially driving profitable partnerships. Every page will have its own specific, measurable goals that you can easily optimize.
Step 2: Design Outline
Once we have all our goals set, we develop a wireframe for the content that is simplistic but effective in achieving the specified purposes for every page on the site. Many web designers and developers tend to overcomplicate sites unnecessarily to be different. The only thing we have found that matters in the design process is that we create something unique to your brand, identify your core differentiators and be user-friendly. The wireframe will go through multiple edits internally to ensure that we have minimized the number of steps to achieve the goal of every page.
After we have settled on the most effective wireframe for the site, you can provide us with design inspiration websites, logos, color pallets, and any other necessary brand identity documents to get started on development. Once we have reviewed all of the supplied information, we will obtain rights for any stock images, stock videos, and vector graphics to fit the wireframe and your optimal design. Our designers will scale the images, videos, and vector graphics to ensure optimized quality and, more importantly, for fast loading.
Step 3: Development
Concurrently while our designers are working on your design, our developers will be identifying the best platform for your business. We have found that most companies we work with benefit from a WordPress, Squarespace, or Shopify site, so those have become core proficiencies for our company. Working with you, we will make a selection that’s manageable for your team and scalable as you grow. Most of our competitors will force you into having them manage your site. We are more than happy to manage your site, but we also like to provide you with the tools to easily edit your site without needing us to make minor updates. That will ensure that you can move as rapidly as possible and be more cost-effective.
Here we provide you with a development timeline and a highly detailed development scope of work. If you sign off, our developers will start creating the website template that we will later populate with the content you create, or our team produces.
Step 4: Content Development
Our experienced content team can now create the content necessary for you to be search friendly in google and all other search engines, driving us to achieve your goals. If you would rather create your content, we can build you a content template, and we can later optimize it for SEO. We also create SEO-friendly meta descriptions, page titles, and alt image tags in this step.
Step 5: Website Delivery and Management
All of our sites are hosted on scalable platforms, where we spin up a development server and production server with backup checkpoints and security. We can handle domain setup, launch, and will submit your site to all search engines to be indexed. Once the site is live, we provide you with access to relevant documents to show your team how they can easily edit most elements within your area. In addition, we manage site updates necessary plugin updates and include a certain number of page updates per month on a fixed monthly fee.
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we truly think of everything
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Fluid and Responsive Options
Whether you are a B2B organization targeting an audience on desktop or a B2C organization targeting consumers on their mobile devices we have a solution for you. Our team of expert designers can take your project from design outline to a fully functioning site in minimal time.
Once we have all our goals set we develop a wireframe for the content that is simplistic but effective in achieving the specified goals for every page on the site. Many web designers and developers have a tendency to over-complicate sites unnecessarily for the sake of being different. The only thing we have found that really matters in the design process is that we create something unique to your brand, identifies your core differentiators, and is user-friendly. The wireframe will go through multiple edits internally to ensure that we have minimized the number of steps to achieve every page’s goal.
After we have settled on the most effective wireframe for the site you can provide us with design inspiration websites, logos, color pallets, and any other necessary brand identity documents to get started on development. Once we have reviewed all of the supplied information we will obtain rights for any stock images, stock videos, and vector graphics to fit the wireframe and your optimal design. Our designers will scale the images, videos, and vector graphics to ensure that they are optimized for quality but more importantly for quick loading.
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[av_icongrid_item title=’Websites’ subtitle=” icon=’uf107′ font=’webmarketing’ item_font_color=” item_custom_icon=” item_custom_title=” item_custom_subtitle=” item_custom_content=” item_bg_color=” item_custom_front_bg_type=’bg_color’ item_custom_front_bg=” item_custom_front_gradient_direction=’vertical’ item_custom_front_gradient_color1=’#000000′ item_custom_front_gradient_color2=’#ffffff’ item_custom_front_gradient_color3=” item_custom_back_bg_type=’bg_color’ item_custom_back_bg=” item_custom_back_gradient_direction=’vertical’ item_custom_back_gradient_color1=’#000000′ item_custom_back_gradient_color2=’#ffffff’ item_custom_back_gradient_color3=” item_border_front=” item_border_front_width=” item_border_front_width_sync=’true’ item_border_front_color=” item_border_flip=” item_border_flip_width=” item_border_flip_width_sync=’true’ item_border_flip_color=” item_border_radius=” item_border_radius_sync=’true’ item_border_tooltip=” item_border_tooltip_width=” item_border_tooltip_width_sync=’true’ item_border_tooltip_color=” item_border_radius_tooltip=” item_border_radius_tooltip_sync=’true’ item_box_shadow=” item_box_shadow_style=’0px,0px,0px,0px’ item_box_shadow_color=” item_box_shadow_flip=” item_box_shadow_flip_style=’0px,0px,0px,0px’ item_box_shadow_flip_color=” item_box_shadow_tooltip=” item_box_shadow_tooltip_style=’0px,0px,0px,0px’ item_box_shadow_tooltip_color=” heading_tag=” heading_class=” link=” linktarget=” av_uid=’av-8uym6m’ sc_version=’1.0′]
Web Site Design and Development
Our expertise in web development has evolved over the years with a focus on utilizing either WordPress or Squarespace, depending on your particular development needs. Both provide a robust content management solution that allows your company to manage operations efficiently.
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E-Commerce
A majority of our customers benefit from the scalability of the Shopify e-commerce platform. However, specific needs require varying solutions, and we also have a great deal of experience building out WooCommerce and BigCommerce sites.
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Hosting & Management
Our web hosting partners are the best in the business, providing a high-speed, scalable option to ensure that your website is as fast as possible to support web traffic increases. In addition, utilizing a CDN and frequent backups, we can easily manage any issues that may occur if your team makes a mistake editing your site.
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Website Security
Our security solutions will give you the peace of mind necessary to focus on your business and forget about any potential malware or attacks. We provide firewall protection, monitor your site closely, and maintain backups off-site, ensuring that we can quickly spin up a backup and have you back in business when something happens.
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[av_heading heading=’Language Proficiency’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#293345′ subheading_color=” seperator_color=” icon_color=” margin=’0,0,0.7em,0′ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-85yhv2′ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
[av_hr class=’custom’ icon_select=’no’ icon=’ue89a’ font=’entypo-fontello’ position=’center’ shadow=’no-shadow’ height=’50’ custom_border=’av-border-fat’ custom_width=’410px’ custom_margin_top=’-50px’ custom_margin_bottom=’-30px’ custom_border_color=’#eb5c29′ custom_icon_color=’rgba(69,192,214,0.71)’ id=” custom_class=” template_class=” av_uid=’av-82utsu’ sc_version=’1.0′ admin_preview_bg=”]
[av_partner heading=” type=’slider’ navigation=’arrows’ columns=’5′ size=’no scaling’ img_size_behave=” border=” img_border=’none’ img_border_width=” img_border_width_sync=’true’ img_border_color=” border_radius=’10px’ border_radius_sync=’true’ box_shadow=’outside’ box_shadow_style=’1px,1px,2px,2px’ box_shadow_color=’rgba(117,117,117,0.37)’ padding=’20px’ padding_sync=’true’ heading_tag=” heading_class=” animation=’slide’ autoplay=’false’ interval=’5′ img_scrset=” lazy_loading=’disabled’ el_id=” custom_class=” template_class=” av_uid=’av-7t80gm’ sc_version=’1.0′]
[av_partner_logo id=’1189′ hover=’HTML5′ link=’manually,https://blog.hubspot.com/blog/tabid/6307/bid/5847/a-marketer-s-guide-to-html5.aspx’ link_target=’_blank’ linktitle=” av_uid=’av-7qs7yu’ sc_version=’1.0′]
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[av_heading heading=’Platform Proficiency’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#293345′ subheading_color=” seperator_color=” icon_color=” margin=’0,0,0.7em,0′ padding=’20’ icon_padding=’10’ headline_padding=” headline_padding_sync=’true’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-6xdeom’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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[av_heading heading=’Web Content Creation’ tag=’h2′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’38’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#293345′ subheading_color=” seperator_color=” icon_color=” margin=’0,0,0.7em,0′ padding=’20’ icon_padding=’10’ headline_padding=’60px,,,’ link=” link_target=” id=’web-copy-section’ custom_class=’web-copy-section’ template_class=” av_uid=’av-5m6tri’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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[av_one_half first min_height=’av-equal-height-column’ vertical_alignment=’av-align-top’ space=” row_boxshadow_color=” row_boxshadow_width=’10’ custom_margin=’aviaTBcustom_margin’ margin=’-2px,’ mobile_breaking=” mobile_column_order=” min_col_height=” padding=” padding_sync=’true’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” border=” border_style=’solid’ border_color=” radius=” radius_sync=’true’ column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_direction=’vertical’ background_gradient_color1=’#000000′ background_gradient_color2=’#ffffff’ background_gradient_color3=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ highlight_size=’1.1′ animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” mobile_col_pos=’0′ id=” custom_class=” template_class=” aria_label=” av_uid=’av-55ok8u’ sc_version=’1.0′]
[av_iconlist position=’left’ iconlist_styling=” custom_title_size=’14’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” custom_content_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” custom_title=” custom_content=” color=’ext_simple’ custom_font=’#ffffff’ custom_bg=’#293345′ custom_border=” gradient_color_direction=’vertical’ gradient_color_1=’#293345′ gradient_color_2=’#2176ff’ gradient_color_3=” border=’outset’ border_width=’px’ border_width_sync=’true’ border_color=’#2176ff’ box_shadow=” box_shadow_style=’0px,0px,0px,0px’ box_shadow_color=” animation=” sonar_effect_effect=” sonar_effect_color=” sonar_effect_duration=’1′ sonar_effect_scale=” sonar_effect_opac=’0.5′ alb_description=” id=” custom_class=” template_class=” av_uid=’av-51pvo6′ sc_version=’1.0′ admin_preview_bg=”]
[av_iconlist_item title=’Content Planning’ icon=’uf144′ font=’webmarketing’ heading_tag=” heading_class=” link=” linktarget=” linkelement=” av_uid=’av-4w9w46′ sc_version=’1.0′]
Without a proper strategy supporting your content development and content calendar, you’ll spend an immense amount of time writing content that will not help you achieve any of your conversion goals.
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[av_iconlist_item title=’Content Creation’ icon=’uf151′ font=’webmarketing’ heading_tag=” heading_class=” link=” linktarget=” linkelement=” av_uid=’av-h3v92′ sc_version=’1.0′]
We have a team of distinguished writers and editors who can support your needs and ensure you hit your web traffic and conversion goals. Our writers have written for large and small publications alike creating high traffic assets driving billions of web visitors over the past ten years.
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[av_iconlist_item title=’Content Editing’ icon=’uf109′ font=’webmarketing’ heading_tag=” heading_class=” link=” linktarget=” linkelement=” av_uid=’av-4i0y2e’ sc_version=’1.0′]
Even with the best writers in the industry, without great editors, you would not be able to improve your rankings or create new rankings on search engines. Google prioritizes high-quality content, so your chances of increasing search traffic are much better with a quality editor.
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[av_section min_height=’75’ min_height_pc=’25’ min_height_px=’500px’ padding=’small’ margin=’aviaTBmargin’ custom_margin=’-200px,’ svg_div_top=” svg_div_top_color=’#333333′ svg_div_top_width=’100′ svg_div_top_height=’50’ svg_div_top_max_height=’none’ svg_div_top_opacity=” svg_div_bottom=” svg_div_bottom_color=’#333333′ svg_div_bottom_width=’100′ svg_div_bottom_height=’50’ svg_div_bottom_max_height=’none’ svg_div_bottom_opacity=” color=’header_color’ background=’bg_color’ custom_bg=” background_gradient_direction=’diagonal_tb’ background_gradient_color1=’#f9ae00′ background_gradient_color2=’#f37226′ background_gradient_color3=” src=” attachment=” attachment_size=” attach=’scroll’ position=’center center’ repeat=’stretch’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=” shadow=’no-border-styling’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#ffffff’ bottom_border_diagonal_direction=’border-extra-diagonal-inverse’ bottom_border_style=” custom_arrow_bg=” av-small-hide=’aviaTBav-small-hide’ av-mini-hide=’aviaTBav-mini-hide’ id=” custom_class=” template_class=” aria_label=” av_element_hidden_in_editor=’0′ av_uid=’av-3wqjse’ sc_version=’1.0′]
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[av_heading heading=’Business Process Optimization’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’53’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=’,0,20px,0′ padding=’0′ icon_padding=’10’ headline_padding=’0px,,,’ link=” link_target=” id=’process-automation’ custom_class=’process-automation’ template_class=” av_uid=’av-3ip5ce’ sc_version=’1.0′ admin_preview_bg=”]
we truly think of everything
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[av_textblock textblock_styling_align=” textblock_styling=” textblock_styling_gap=’10px’ textblock_styling_mobile=” size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” template_class=” av_uid=’av-l11mfj6p’ sc_version=’1.0′ admin_preview_bg=”]
The future of business and full stack web development is now upon us, with process automation at the forefront. Processes that were once time-consuming and laborious can be streamlined using technology to make them more straightforward than ever. In this day in age, we’re all about efficiency, so if you want your company on top, then invest wisely by automating those pesky tasks that drain your team of time – like customer support or sales transactions, for example. The Captive Demand team is here to help you with a business process audit to find the most cost-effective processes to automate.
Some of the more common processes we automate:
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[av_textblock textblock_styling_align=” textblock_styling=’3′ textblock_styling_gap=’10px’ textblock_styling_mobile=” size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” template_class=” av_uid=’av-3cyc4m’ sc_version=’1.0′ admin_preview_bg=”]
- Recruitment
- Interview process
- Employee on-boarding
- Employee analytics and retention
- Employee leave and vacation requests
- Transcript requests and processing
- Claims processing
- Accounts receivable
- Purchase orders
- Operations management
- IT support tickets
- Customer support tickets
- Auditing
- Contract management
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[av_heading heading=’Business Process Optimization’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’53’ av-medium-font-size-title=” av-small-font-size-title=’30’ av-mini-font-size-title=’30’ subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=’,0,20px,0′ padding=’0′ icon_padding=’10’ headline_padding=’0px,,,’ link=” link_target=” id=’process-automation’ custom_class=’process-automation’ template_class=” av_uid=’av-l11mek0m’ sc_version=’1.0′ admin_preview_bg=”]
we truly think of everything
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[av_textblock textblock_styling_align=” textblock_styling=” textblock_styling_gap=’10px’ textblock_styling_mobile=” size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” template_class=” av_uid=’av-l11mf9o3′ sc_version=’1.0′ admin_preview_bg=”]
The future of business is now upon us, with process automation at the forefront. Processes that were once time-consuming and laborious can be streamlined using technology to make them more straightforward than ever. In this day in age, we’re all about efficiency, so if you want your company on top, then invest wisely by automating those pesky tasks that drain your team of time – like customer support or sales transactions, for example. The Captive Demand team is here to help you with a business process audit to find the most cost-effective processes to automate.
Some of the more common processes we automate:
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[av_textblock textblock_styling_align=” textblock_styling=” textblock_styling_gap=’10px’ textblock_styling_mobile=” size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=’custom’ color=’#ffffff’ id=” custom_class=” template_class=” av_uid=’av-l11md125′ sc_version=’1.0′ admin_preview_bg=”]
- Recruitment
- Interview process
- Employee on-boarding
- Employee analytics and retention
- Employee leave and vacation requests
- Transcript requests and processing
- Claims processing
- Accounts receivable
- Purchase orders
- Operations management
- IT support tickets
- Customer support tickets
- Auditing
- Contract management
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[av_heading heading=’Our Work’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’53’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=’0′ margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=’20px,,,’ link=” link_target=” id=’our-work-section’ custom_class=’our-work-section’ template_class=” av_uid=’av-9wity’ sc_version=’1.0′ admin_preview_bg=”]
we truly think of everything
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[av_heading heading=’GET IN TOUCH’ tag=’h3′ style=’blockquote modern-quote modern-centered’ subheading_active=” show_icon=” icon=’ue800′ font=” size=’53’ av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=’23’ av-medium-font-size=” av-small-font-size=” av-mini-font-size=” icon_size=” av-medium-font-size-1=” av-small-font-size-1=” av-mini-font-size-1=” color=’custom-color-heading’ custom_font=’#ffffff’ subheading_color=” seperator_color=” icon_color=” margin=’0′ margin_sync=’true’ padding=’0′ icon_padding=’10’ headline_padding=’20px,,,’ link=” link_target=” id=” custom_class=” template_class=” av_uid=’av-189q6m’ sc_version=’1.0′ admin_preview_bg=”][/av_heading]
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