Simple, Effective Web Development That Converts
The core focus of Captive Demand’s expert web design and development team is to architect websites that best serve your business’s goals. Although we get creative around design, what matters most is that we achieve your goals cost-effectively. Therefore, we have a multi-step process that utilizes site-specific and page-specific funnels to launch, innovate, or grow your business.
How it works
Step 1: Goal Identification
The most common site-specific KPIs we focus on are either sales, lead generation, or web traffic. Typically, if you are a service business, you want a high-traffic site where you are generating leads for your sales team. On the other hand, if you are a product-based business, for instance, an e-commerce store, you will likely want a high-traffic site that converts quickly into sales. Once we develop the site’s core goals, we identify what specific content you will need to achieve your goals and create an SEO-optimized sitemap.
Using the sitemap, we develop page-specific goals that will foster your business’s growth. For example, although your primary goal may be direct sales, you likely will want a careers page that will generate a volume of candidates to manage your growth or an about us page that builds your authority, potentially driving profitable partnerships. Every page will have its own specific, measurable goals that you can easily optimize.
Step 2: Design Outline
Once we have all our goals set, we develop a wireframe for the content that is simplistic but effective in achieving the specified purposes for every page on the site. Many web designers and developers tend to overcomplicate sites unnecessarily to be different. The only thing we have found that matters in the design process is that we create something unique to your brand, identify your core differentiators and be user-friendly. The wireframe will go through multiple edits internally to ensure that we have minimized the number of steps to achieve the goal of every page.
After we have settled on the most effective wireframe for the site, you can provide us with design inspiration websites, logos, color pallets, and any other necessary brand identity documents to get started on development. Once we have reviewed all of the supplied information, we will obtain rights for any stock images, stock videos, and vector graphics to fit the wireframe and your optimal design. Our designers will scale the images, videos, and vector graphics to ensure optimized quality and, more importantly, for fast loading.
Step 3: Development
Concurrently while our designers are working on your design, our developers will be identifying the best platform for your business. We have found that most companies we work with benefit from a WordPress, Squarespace, or Shopify site, so those have become core proficiencies for our company. Working with you, we will make a selection that’s manageable for your team and scalable as you grow. Most of our competitors will force you into having them manage your site. We are more than happy to manage your site, but we also like to provide you with the tools to easily edit your site without needing us to make minor updates. That will ensure that you can move as rapidly as possible and be more cost-effective.
Here we provide you with a development timeline and a highly detailed development scope of work. If you sign off, our developers will start creating the website template that we will later populate with the content you create, or our team produces.
Step 4: Content Development
Our experienced content team can now create the content necessary for you to be search friendly in google and all other search engines, driving us to achieve your goals. If you would rather create your content, we can build you a content template, and we can later optimize it for SEO. We also create SEO-friendly meta descriptions, page titles, and alt image tags in this step.
Step 5: Website Delivery and Management
All of our sites are hosted on scalable platforms, where we spin up a development server and production server with backup checkpoints and security. We can handle domain setup, launch, and will submit your site to all search engines to be indexed. Once the site is live, we provide you with access to relevant documents to show your team how they can easily edit most elements within your area. In addition, we manage site updates necessary plugin updates and include a certain number of page updates per month on a fixed monthly fee.