WORK
Captive Demand
Location:Nashville, Tennessee

A Nashville advertising agency that's measured on revenue

Nashville has no shortage of agencies that will build you a beautiful brand campaign. We do the other thing: paid advertising on Google and Meta, tracked to the dollar, reported weekly. Static ad creative included, and our fee caps at $5,000/month no matter how much you scale.

See pricing →
How a campaign ships

01 · Pick targeting

Selected

Decision makers

Existing customers
Lookalike

02 · Build the ad

03 · Get results

Pipeline this month

$0k

412 leads · 4.2x ROAS

Working with Nashville and Middle Tennessee brands

Spencer is knowledgeable, patient, and open to listen! He's willing to try anything to help move the needle, and he's easy to talk to... I feel like he really cares about our business. In addition, our traffic has grown from 1,200 users per month to 11,000 users per month and revenue has increased by 50% YOY.

Tricia Restifo

Tricia Restifo

VP Finance, Farmulated

Farmulated
BachBar
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Velocity
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Voyage and Vibes
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Mountain Sledge
Farmulated
BachBar
Finally Home Services
Velocity
Modern Mentor
The Skin Real
Voyage and Vibes
First Future
Mountain Sledge
Farmulated
BachBar
Finally Home Services
Velocity
Modern Mentor
The Skin Real
Voyage and Vibes
First Future
Mountain Sledge
/ WHAT WE ACTUALLY DO

We're not the agency for your brand campaign

Nashville is full of excellent creative shops. If you need a brand platform, a broadcast spot, or a campaign concept for a launch, hire one of them. Several are very good and we'll happily point you toward them.

What we do is narrower and more measurable. We run paid advertising on Google and Meta, we build the tracking that proves what it returned, and we report on revenue rather than impressions. If the question you're trying to answer is "did that spend make money," this is the right page.

BeforeWith Captive
Traditional ad agencyBrand campaignsCreative concepting, broadcast, launch decks
Captive DemandPaid mediaGoogle and Meta, tracked to revenue
They reportImpressionsReach and awareness
We reportRevenueConversions and cost per acquisition
FeeScales with spendUncapped percentage
FeeCaps at $5,00010% of spend, then it stops
/ CHANNELS

Search and social from one strategist

Google Ads and Meta are the core of nearly every account we run. We also run TikTok, Bing, Pinterest, and LinkedIn where the audience is genuinely there. One senior strategist covers every channel, so your accounts aren't placing competing bets with the same budget.

See the full breakdown of what we run
Google Ads

Search, Shopping, Performance Max, Demand Gen. Single-theme ad groups, exact and phrase match, no broad-match budget leaks. Display Network and Search Partners off unless we've tested into them.

Get Started
Meta Ads

Facebook and Instagram Feed, Reels, and Stories. Built through AdFactory against the Marketing API, with creative composed natively for each aspect ratio.

Get Started
TikTok

We run TikTok where the audience is genuinely there rather than because the platform exists.

Get Started
Bing

We run Bing where the audience is genuinely there rather than because the platform exists.

Get Started
Pinterest

We run Pinterest where the audience is genuinely there rather than because the platform exists.

Get Started
LinkedIn

LinkedIn earns its cost for B2B and considered-purchase offers where the targeting justifies the CPM.

Get Started
Google Ads

Search, Shopping, Performance Max, Demand Gen. Single-theme ad groups, exact and phrase match, no broad-match budget leaks. Display Network and Search Partners off unless we've tested into them.

Get Started
Meta Ads

Facebook and Instagram Feed, Reels, and Stories. Built through AdFactory against the Marketing API, with creative composed natively for each aspect ratio.

Get Started
TikTok

We run TikTok where the audience is genuinely there rather than because the platform exists.

Get Started
Bing

We run Bing where the audience is genuinely there rather than because the platform exists.

Get Started
Pinterest

We run Pinterest where the audience is genuinely there rather than because the platform exists.

Get Started
LinkedIn

LinkedIn earns its cost for B2B and considered-purchase offers where the targeting justifies the CPM.

Get Started
Google Ads

Search, Shopping, Performance Max, Demand Gen. Single-theme ad groups, exact and phrase match, no broad-match budget leaks. Display Network and Search Partners off unless we've tested into them.

Get Started
Meta Ads

Facebook and Instagram Feed, Reels, and Stories. Built through AdFactory against the Marketing API, with creative composed natively for each aspect ratio.

Get Started
TikTok

We run TikTok where the audience is genuinely there rather than because the platform exists.

Get Started
Bing

We run Bing where the audience is genuinely there rather than because the platform exists.

Get Started
Pinterest

We run Pinterest where the audience is genuinely there rather than because the platform exists.

Get Started
LinkedIn

LinkedIn earns its cost for B2B and considered-purchase offers where the targeting justifies the CPM.

Get Started
Google Ads

Search, Shopping, Performance Max, Demand Gen. Single-theme ad groups, exact and phrase match, no broad-match budget leaks. Display Network and Search Partners off unless we've tested into them.

Get Started
Meta Ads

Facebook and Instagram Feed, Reels, and Stories. Built through AdFactory against the Marketing API, with creative composed natively for each aspect ratio.

Get Started
TikTok

We run TikTok where the audience is genuinely there rather than because the platform exists.

Get Started
Bing

We run Bing where the audience is genuinely there rather than because the platform exists.

Get Started
Pinterest

We run Pinterest where the audience is genuinely there rather than because the platform exists.

Get Started
LinkedIn

LinkedIn earns its cost for B2B and considered-purchase offers where the targeting justifies the CPM.

Get Started
/ LOCAL

Same time zone, same room when it counts

Most paid media work does not require anyone to be in the same city, and we'd rather be honest about that than pretend otherwise. What being local does change is the parts that go wrong remotely: a kickoff where the whole team is in the room, a quarterly planning session that isn't a calendar-tetris video call, and someone who already understands the market when your campaign is geo-targeted to Davidson and Williamson counties.

For local service businesses and venues, that market knowledge is worth more than it sounds. Knowing which Nashville neighborhoods actually convert, how tourist seasonality moves your cost per lead, and which events distort a month of data isn't something an agency in another state learns quickly.

  • In-person kickoff and planning sessions for Middle Tennessee clients
  • Geo-targeting built on actual knowledge of the metro, not a radius drawn around a pin
  • Central time zone, your strategist is working your hours
  • Seasonality and event effects accounted for before they wreck a month of reporting
/ PRICING PHILOSOPHY

Our fee stops at $5,000. Most agencies' never does.

The standard agency contract is an uncapped percentage of your ad spend, which means the person advising you on budget gets a raise every time you increase it.

Ours is 10% of spend and it stops at $5,000/month. Past $75,000 in monthly spend we don't earn another dollar, however far you scale. Growth becomes your win rather than our commission.

The full pricing breakdown
/ YOUR TEAM

The senior strategist is the one you meet with

Your strategist

Spencer Donaldson

Founder · Senior strategy

Spencer Donaldson

Plenty of agencies sell you a senior in the pitch and hand you to a coordinator once you sign. The senior strategist who builds your strategy is the person on your recurring calls and the person you reach between them. Calls run as often as weekly, at whatever cadence suits the account, and for Nashville clients, that person can be in your office when it matters.

Book an intro call

Only 20-30min. Friendly chat, no pressure.

  • Cadence

    Recurring strategy calls, up to weekly

  • Access

    Direct access between meetings

  • Nashville

    In your office when it matters

/ HOW WE WORK

Built fast, measured properly, reported without you asking

Monthly experiment sprints

Something new ships every month. What performs moves to always-on, what fails gets documented so we don't pay to learn it twice.

Campaigns live in hours

Our own build software, AdFactory, posts campaigns straight to the ad platform APIs. Everything builds paused for your review before it spends.

Tracking we implement ourselves

Google Tag Manager, Google Analytics, platform pixels, and server-side where browser tracking is losing conversions. Verified live before launch, because automated bidding is only as good as the signal you feed it.

Northstar Analytics included

Our own BI platform. Custom dashboards, automated reporting, and an AI agent you can ask questions in plain language. Starts at $50/month.

See how we run accounts in detail
/ PRICING & ADD-ONS

A fee that stops climbing with spend.

Above the base, 10% of ad spend , capped at $5,000/month no matter how far you scale.

Single Channel

One platform managed end-to-end , strategy, creative, sprints, tracking.

One channel managed
Senior US-based strategy
Recurring calls up to weekly
Direct access between meetings
Static ad creative included
Monthly sprint experiments
Tracking implementation
Northstar dashboard
$2,500Per month / One channel
Get Started
Most Popular

Multi-Channel

Google and Meta (or more) under one operator , same fee cap as you scale.

Two or more channels managed
Senior US-based strategy
Recurring calls up to weekly
Direct access between meetings
Static ad creative included
Monthly sprint experiments
Tracking implementation
Northstar dashboard
Cross-channel learning log
Fee capped at $5,000/mo
$3,500Per month / Two or more
Get Started

Power-Up Add-ons

Extend the account without changing the fee-cap logic.

Custom landing pages

From $500 each , message-matched offer pages.

Northstar Analytics

From $50/month , ad performance next to revenue.

Fee structure

10% of spend above base, hard-capped at $5,000/month total.

Extra creative sprints

Additional concept batches beyond the monthly sprint.

Server-side tracking

When browser pixels alone are not enough.

CRM conversion import

Bid against pipeline, not just form fills.

Who we work with: minimum $5,000/month in ad spend, and companies generating $1M+ in annual revenue. Below that, a managed agency relationship costs more than it returns, and we'll tell you so rather than take the retainer.

/ FAQ

Commonly given answers

Don't find what you are looking for? Send us a message.

Ours starts at $2,500/month for a single channel and $3,500/month for two or more, plus 10% of ad spend capped at $5,000/month total. Traditional Nashville creative agencies typically price per project or on an uncapped retainer, so a direct comparison depends on what you're buying.

Don't talk to a sales rep.Talk to a founder.

Send us your ad account and we'll tell you what we'd change. No pitch deck, no discovery sequence: a senior operator looks at it and gives you a straight read. Nashville clients, we'll buy the coffee.

/ What happens next

After you book, a senior operator confirms scope and timeline. We map the work across your portfolio or company. You receive a concise note with next steps.

Amazing group, and amazing people. Can't say enough good things about what they have done for us. Very responsive and genuine team players/problem solvers!

Lacie Randall

Lacie Randall

Director of Marketing, Agentis Longevity

RESPONSE TIME · WITHIN ONE BUSINESS HOUR