SEO
Search Engine Optimization
Getting your pages to rank in traditional results. Still the foundation, and still where most qualified traffic comes from.
Service:SEO, AEO & GEO
Answer engine optimization services
for the new search results page
Your buyers are asking ChatGPT, Gemini, and AI Overviews before they ever reach a list of blue links. Getting cited in those answers takes different work than ranking a page, and it still takes the ranking too. We do both, and we ship 200+ optimizations to your site every month doing it.
Site Health
0
robots.txt
AI Citations
Keywords
0 shipped
google.com/search?q=answer+engine+optimization+agency
AI Overview
Captive Demand, SEO & AEO Agency
Cited for answer engine optimization services that ship rankings and AI citations together.
Cited in answer
“Amazing group, and amazing people. Can't say enough good things about what they have done for us. Very responsive and genuine team players/problem solvers!”
Lacie Randall
Director of Marketing, Agentis Longevity
/ THE SHIFT
Ranking first doesn't matter
if nobody scrolls
For twenty years SEO had one job: get the page to position one. That still matters, but it's no longer the whole game. A growing share of searches now end inside an AI-generated answer (an AI Overview, a ChatGPT response, a Gemini summary) where the user gets what they needed without ever visiting a site.
The question is no longer only does my page rank. It's does the answer cite me. Those are related problems with different solutions.
GEO
Generative Engine Optimization
The same idea aimed at generative AI tools specifically (ChatGPT, Perplexity, Claude, Gemini) where the model synthesizes from sources rather than listing them.
AEO
Answer Engine Optimization
Getting your content selected and cited when an engine generates a direct answer. Depends heavily on clear structure, schema markup, and content that answers a specific question completely.
/ THE PRACTICE
Most of the work is shared.
Some of it isn't.
Most of the work is shared.
Answer engines don't crawl a separate internet. The same foundation serves both jobs: crawlable structure, real depth, and pages that already rank. Ranking is now a prerequisite for citation. That is why we don't sell AEO apart from SEO.
The unit of work changes.
Traditional SEO optimizes a URL. Answer engines retrieve passages. Lead with the answer, then support it. Headings should state the question in buyer language, and each block has to stand alone when lifted into an AI answer.
Schema and specificity are load-bearing.
Schema tells the machine what your page asserts. Concrete claims get cited; marketing language gets skipped. Target the full questions buyers ask, not only short head terms, and make who you are unambiguous across the web.
Crawlers and measurement decide if any of it counts.
If AI crawlers are blocked in robots.txt, you are out of the answer before the question is asked. Rank tracking is mature; citation tracking is not. We measure what we can and stay honest about what we can't invent a number for.
/ SERVICES
Four things, run continuously
Live analysis
Keyword opportunity set
KeywordVolumeDifficultyRank
answer engine optimization2.9K
41
#2↑
aeo agency720
28
#1↑
seo agency14.8K
78
#18↓
nashville seo agency1.1K
34
#3↑
ai overview optimization880
36
#5↑
001
Keyword strategy
Target what you can actually win. Most SEO proposals open with a list of high-volume keywords the site has no realistic chance of ranking for, which is how twelve months disappear with nothing to show. We balance difficulty against volume against commercial intent, and we point each target at the page best equipped to convert it. Choosing the target is the part that decides whether the program works.
001
Keyword strategy
Live analysis
Keyword opportunity set
KeywordVolumeDifficultyRank
answer engine optimization2.9K
41
#2↑
aeo agency720
28
#1↑
seo agency14.8K
78
#18↓
nashville seo agency1.1K
34
#3↑
ai overview optimization880
36
#5↑
Target what you can actually win. Most SEO proposals open with a list of high-volume keywords the site has no realistic chance of ranking for, which is how twelve months disappear with nothing to show. We balance difficulty against volume against commercial intent, and we point each target at the page best equipped to convert it. Choosing the target is the part that decides whether the program works.
002
Technical and on-page
Title tags, meta descriptions, alt text, heading structure, internal linking, and schema markup. Schema in particular has moved from nice-to-have to load-bearing: it's a large part of how an answer engine understands what your page says well enough to quote it. We implement rather than recommend.
003
Content
New pages, blog posts, and updates to pages already ranking. Driven by fan-out keyword research and by competitive analysis of whoever currently holds position one for your target term. Updates ship weekly or daily depending on the page's priority, not quarterly.
004
Offsite
Link building and citations still move rankings, whatever anyone says. White-hat only: earned placements and content distributed across relevant domains. No private networks, no purchased links, nothing that puts the domain at risk.
/ SOFTWARE
Prominence ships the work,so strategy gets the attention
The hard part of SEO is deciding what to do. The execution is table stakes: a very large amount of repetitive work that has to happen consistently or the strategy is theoretical. Prominence is our own software, and it does the execution.
ProminenceV1
SLK Clinic
slkclinic.com
Dashboard
Priority Pages9
Technical Updates
Content Updates
Editorial Calendar39
Integrates with your CMS
Connects directly to your stack, tracks SEO and AEO health continuously, and works from the pages you already have live.
/botox-nashville
near me botox
85
On-page90
AEO ready100
6 openShip updates
Research drives every ship
Suggested changes come from ongoing keyword research and competitive analysis of whoever holds position one. What it ships isn't guesswork.
Editorial Calendar
39 items awaiting approval
Aug 11Needs approval
/botox-nashville
tech_fixon-page
Aug 12Needs approval
/filler-nashville
tech_fixAEO
Aug 14Needs approval
/laser-hair-removal
contenton-page
Ships the work at scale
Technical updates, content blocks, new pages, blog posts, and schema markup. Automatically. We own the software, so it bends to your site.
The hardest part of delivering great SEO is defining the strategy. Executing it is table stakes.
/ VELOCITY
200+optimizations shipped per site, every month
Best practice in this field changes constantly, and the gap between knowing that and doing something about it is where most SEO programs quietly die. An agency that ships a batch of changes each quarter is always working against a version of the rules that has already moved.
We average more than 200 SEO and AEO optimizations per client site per month. That volume is only possible because Prominence handles execution, and it's what keeps a site current against a standard that won't hold still.
Page one in categories
that don't give it up easily
Ranking a site in an uncontested niche proves very little. We've earned page-one rankings in some of the most competitive categories on the web: B2B SaaS, healthcare, and commoditized ecommerce, where you're up against established domains with far larger budgets and a decade of accumulated authority.
B2B SaaS · Healthcare · Commoditized ecommerce
+22%
Organic SearchSLK Clinic
Medical SpaTraffic had been tanking for six months. In the first six weeks together, organic search is up 22%, clicks are up 19%, and conversions are up 12%.
33%
New Leads from AEOVelocity International Group
LogisticsMulti-year logistics partner. Most recently, answer engine and agentic search work has 33% of new leads coming from AEO, with AI citations picking up across Perplexity, ChatGPT, Claude, and others.
+123
Key EventsGlow Houston
Medical SpaMap pack and near-me focus is already compounding: seven new local terms captured, multiple pages moved from page two to page one, and organic now drives 54% of all site traffic.
/ YOUR TEAM
The senior strategist
is the one you meet with
Your strategist
Spencer Donaldson
Founder · Senior strategy
Strategy is the part of this that decides everything, so it isn't handed to a coordinator. The senior strategist who builds your keyword strategy, including SEO in Nashville, runs your recurring calls, as often as weekly, at whatever cadence matches the pace of your site, and you can reach them directly in between.
Book an intro call
Only 20-30min. Friendly chat, no pressure.
- Cadence
Recurring strategy calls, up to weekly
- Access
Direct access between meetings
- US-based
US-based senior strategy at a price that usually buys an offshore team
/ REPORTING
Monthly reportingyou don't have to ask forwith Northstar Analytics
Every client gets Northstar Analytics, our own BI platform. Rankings, traffic, and citations reported automatically each month, and because it's a real BI tool rather than an SEO dashboard, it can sit alongside your CRM and revenue data so you're looking at what organic actually produced, not just what it ranked for.
Link Meta Ads and Google Ads from paid advertising, HubSpot from email marketing, Mixpanel, and more. We pull it all together into one consistent set of metrics. No spreadsheets, no copy-paste.
/ LANDING PAGES
Keyword intent
Offer match
Primary CTA
Proof on page
Custom landing pages start at $500 each
Ranking a page that doesn't convert
is a waste of a ranking
Traffic is the middle of the job, not the end of it. Our web team builds conversion-focused offer pages designed around the intent of the keyword driving traffic to them, so the visitor arriving from a search finds the thing they were looking for.
/ PRICING & ADD-ONS
Starts at $500/month.
Scales with scope, not guesswork.
On-page from $500/month for up to three priority pages. Scales with pages and offsite work. Priced site by site beyond that.
On-Page
Up to three priority pages in a given month.
Up to 3 priority pages
On-page optimization
Prominence execution
Northstar reporting
Senior strategist access
$500Per month / On-page
Get StartedMost Popular
Growth
Additional priority pages, plus offsite SEO and link building.
Everything in On-Page
Additional priority pages
Offsite SEO and link building
Prominence execution
Northstar reporting
Senior strategist access
CustomPriced site by site
Get StartedPower-Up Add-ons
Extend the program without changing the core retainer logic.
Custom landing pages
From $500 each. Conversion pages matched to the keyword driving the traffic.
Northstar Analytics
From $50/month. Rankings, traffic, and citations next to CRM and revenue.
/ FAQ
Answer engine optimization, or AEO, is the practice of structuring your content so AI-generated answers cite it. Where traditional SEO works to rank a page in a list of results, AEO works to get your content selected as a source when an engine like Google's AI Overviews, ChatGPT, or Perplexity generates a direct answer. In practice it relies on schema markup, clear content structure, and pages that answer a specific question completely.
Don't talk to a sales rep.Talk to a founder.
Send us your site and we'll tell you where you actually stand: what's ranking, what's being cited, and what's realistic to win.
/ What happens next
A senior operator does the audit and gives you a straight read.
Amazing group, and amazing people. Can't say enough good things about what they have done for us. Very responsive and genuine team players/problem solvers!
Lacie Randall
Director of Marketing, Agentis Longevity
RESPONSE TIME · WITHIN ONE BUSINESS HOUR