Half the work of ranking in Nashville is still what it always was: technical foundations, real content, earned links. The other half is new: your buyers are asking AI assistants before they ever see a list of results, and getting cited in those answers takes different work. We do both, and we ship 200+ optimizations to your site every month doing it.
Cited for answer engine optimization services that ship rankings and AI citations together.
“Spencer is knowledgeable, patient, and open to listen! He's willing to try anything to help move the needle, and he's easy to talk to... I feel like he really cares about our business. In addition, our traffic has grown from 1,200 users per month to 11,000 users per month and revenue has increased by 50% YOY.”
Tricia Restifo
VP Finance, Farmulated
Someone new to town needs a dentist, a contractor, a venue, a law firm. Five years ago they searched, scanned a map pack, and clicked something. Today a growing share of them ask an assistant instead, and get back three names with a sentence about each.
If you're not one of those three, you were never in the running. There was no results page to be fourth on. That's a harder problem than slipping to position four, because there's no visible ranking to diagnose and no obvious place to look for the loss.
Local recommendation queries are among the most common things people ask AI assistants, which makes this a nearer-term problem for a Nashville business than for most. Being ranked and being cited are now two jobs, and the second one is quietly deciding a lot of local demand.
Target what you can realistically win, pointed at the page best equipped to convert it. Choosing the target is the decision that determines whether the program works.
Target what you can realistically win, pointed at the page best equipped to convert it. Choosing the target is the decision that determines whether the program works.
Title tags, metadata, headings, internal linking, and schema markup. Implemented, not recommended.
New pages, posts, and updates to pages already ranking, driven by fan-out research and analysis of whoever currently holds position one.
White-hat link building and citations. No private networks, nothing that risks the domain.
The hard part of SEO is deciding what to do. The execution is table stakes, a very large amount of repetitive work that has to happen consistently or the strategy stays theoretical.
Prominence is our own software. It connects to your CMS, scores your site's SEO and AEO health, and ships the changes we've prioritized, technical updates, content blocks, new pages, posts, and schema, automatically. That's how we average 200+ optimizations per site per month, and why the strategy work gets the attention it deserves.
How Prominence works
Connects directly to your stack, tracks SEO and AEO health continuously, and works from the pages you already have live.
Suggested changes come from ongoing keyword research and competitive analysis of whoever holds position one. What it ships isn't guesswork.
Technical updates, content blocks, new pages, blog posts, and schema markup. Automatically. We own the software, so it bends to your site.
The hardest part of delivering great SEO is defining the strategy. Executing it is table stakes.
For businesses serving a specific area, the map pack is often worth more than the organic results below it. That's a different discipline from national SEO: Google Business Profile optimization, consistent citations across local directories, review volume and recency, and location-specific pages that don't read as templates with the city swapped out.
It also feeds the AI problem above. Assistants answering "best X in Nashville" draw heavily on the same signals, profile completeness, review patterns, and consistent business information across the web. Local SEO and answer engine visibility are closer to the same job than they look.
Most SEO work doesn't require anyone to be in the same city, and we'd rather say that than pretend otherwise. What being local does change is knowing the market. Which Nashville neighborhoods and suburbs actually convert for your business. How tourist seasonality distorts a month of data. Which local publications and organizations are worth pursuing for a link, and which are worth nothing.
That knowledge is hard to fake from another state, and it shows up in the details, the local pages you build, the citations you chase, and the terms you decide are worth targeting in the first place.
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Spencer Donaldson
Founder · Senior strategy
Strategy decides everything in SEO, so it isn't handed to a coordinator. The senior strategist who builds your keyword strategy runs your recurring calls, as often as weekly, at whatever cadence suits your site, and for Nashville clients, that person can be in your office when it matters.
Only 20-30min. Friendly chat, no pressure.
Recurring strategy calls, up to weekly
Direct access between meetings
In your office when it matters
Every client gets Northstar Analytics, our own BI platform. Rankings, traffic, and citations reported automatically each month, and because it's a real BI tool it can sit alongside your CRM data, so you're seeing what organic produced, not just where you ranked.
On-page from $500/month for up to three priority pages. Scales with pages and offsite work. Priced site by site beyond that.
Up to three priority pages in a given month.
Additional priority pages, plus offsite SEO and link building.
Extend the program without changing the core retainer logic.
From $500 each. Conversion pages matched to the keyword driving the traffic.
From $50/month. Rankings, traffic, and citations next to CRM and revenue.
Send us your site and we'll tell you where you stand: what's ranking, what's being cited, and what's realistic to win in this market. A senior operator does the audit. Nashville clients, we'll buy the coffee.
