Most email programs don't stall for lack of ideas. They stall waiting on a designer, waiting on copy, waiting on one more round of approvals. We built software that closes that gap: you request a campaign in Asana, give feedback in Slack, and the edits apply themselves.
Onboarding sequence v3 is in the canvas for review.
Looks good. Ship it.
“Spencer is knowledgeable, patient, and open to listen! He's willing to try anything to help move the needle, and he's easy to talk to... I feel like he really cares about our business. In addition, our traffic has grown from 1,200 users per month to 11,000 users per month and revenue has increased by 50% YOY.”
Tricia Restifo
VP Finance, Farmulated
Ask a team what's holding their email back and you'll hear about a queue, not a shortage of ideas. The onboarding sequence agreed on in March is still half-built. Copy comes back, someone has notes, the notes live in an email thread, and the version that ships isn't quite the version that got approved.
And the sends that do go out are generic, because the detail that would make them relevant, what the customer did, where they are in onboarding, whether they've booked, sits in a system your email platform has never heard of.
Two different problems. We built software for each. The full breakdown
Which sequences to build, triggered by what, in what order. Approvals and planning that fit how your team already operates.
Which sequences to build, triggered by what, in what order. Approvals and planning that fit how your team already operates.
We write it and build it. On-brand, mobile-first, built for deliverability.
Onboarding, notifications, follow-ups, re-engagement, transactional. Announcements, promotions, newsletters, and batch campaigns.
Duplicates, decayed contacts, and broken field mapping quietly wreck both deliverability and segmentation.
Connects to whichever platform you already use, HubSpot, ActiveCampaign, Mailchimp, and the other major providers, designs templates from your brand, and assembles them with copy you've approved. No migration, no rebuild. And approvals run through the tools you already use: request a campaign in Asana or Monday, give feedback in a Slack channel, and the edits apply to the build automatically.
Pulls from where your data actually lives and pushes it into your marketing platform on a schedule you set, so campaigns trigger on what someone did rather than which list they're on. Because we built it, the connector list isn't a limit. If your data sits in an internal database or a booking system, we build that integration.
Metabase
Mixpanel
Google SheetsA win-back push to users whose activity dropped off, refreshed every morning.
ConduitMapped
Every five minutes to weekly
An onboarding nudge to accounts that haven't adopted a key feature.
HubSpot
Airship
InstantlyA follow-up that fires when a booking is made rather than when a weekly export happens to run.
We'll be honest: email marketing is the least location-dependent thing we do. Nothing about writing a good onboarding sequence requires being in the same city, and an agency claiming otherwise is selling you proximity as a feature.
What being local actually changes is the working relationship. Kickoffs where the whole team is in one room instead of one more video call. A planning session you can walk to. A strategist in your time zone who answers during your working hours rather than at the end of them.
And for Nashville businesses whose customers are also local, venues, hospitality, healthcare, professional services, it means we already understand the seasonality. Which months move, how tourist patterns hit your booking cycle, and when a send will land badly because half the city is at something else.
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Spencer Donaldson
Founder · Senior strategy
The person building your lifecycle strategy is the person on your recurring calls, as often as weekly, at whatever cadence matches how much you're shipping, and you can reach them directly in between, in a shared Slack channel. For Nashville clients, that person can be in your office when it matters.
Only 20-30min. Friendly chat, no pressure.
Recurring strategy calls, up to weekly
Direct access between meetings, plus a shared Slack channel
In your office when it matters
Every client gets Northstar Analytics, our own BI platform, reporting delivered automatically each month. Because it's a real BI tool rather than an ESP dashboard, it pulls in your CRM and revenue data too, so you see what email produced in pipeline, not just opens and clicks.
Lifecycle marketing starts at $2,500/month, priced project to project. It scales with how much you're building: the number of new emails, sequences, and templates in a given month, rather than with the size of your list.
That distinction matters. List-size pricing charges you more for contacts you already had, which has nothing to do with the work involved. We'd rather price the work.
Strategy, copywriting, template design, and campaign build.
Software, approvals, reporting, and senior access on every program.
Landing pages, Northstar, and Conduit, priced separately.
From $500 each. Conversion pages matched to the campaign.
From $50/month. Pipeline and revenue, not just opens.
From $149/month (free plan available). Data into your ESP on a schedule.
Send us your account and we'll audit the program: what's sending, what's landing, what's leaking revenue, and what we'd build first. A senior operator does the review. Nashville clients, we'll buy the coffee.
