From page 5 to position 1 in a hyper-competitive CBD market.
Farmulated came to us buried on page 5 of Google for every keyword that mattered. In a CBD market flooded with well-funded competitors, they needed a strategy that could break through the noise without outspending the competition. We built a comprehensive SEO and AEO foundation from scratch.
“Spencer is knowledgeable, patient, and open to listen! He's willing to try anything to help move the needle, and he's easy to talk to... I feel like he really cares about our business. In addition, our traffic has grown from 1,200 users per month to 11,000 users per month and revenue has increased by 50% YOY.”
Tricia Restifo — Farmulated
VP Finance
The CBD wellness space is one of the most competitive verticals in organic search. Farmulated was competing against brands with 10x their budget, zero domain authority to speak of, and a website that search engines struggled to crawl properly. Their content was thin, their technical foundation was broken, and they had no presence in AI-generated search results.
We executed a three-phase approach: First, a full technical audit and rebuild — fixing crawlability, site speed, and schema markup. Second, a content strategy targeting 50+ high-intent keywords with pillar pages and supporting clusters. Third, an AEO layer that structured their content for AI citation in ChatGPT and Google SGE results. Every piece of content was built to serve both traditional search and AI discovery.
Numbers that speak
for themselves.
Within 6 months, Farmulated went from page 5 to position 1 for 34 high-intent keywords. Organic traffic increased by 427%, and revenue from organic channels grew 50% year-over-year. They're now consistently cited in AI overviews for CBD-related queries, driving a new channel of zero-click authority traffic.
Organic Traffic
1,200 → 11,000 Sessions/Mo
Revenue Growth
Year-over-Year
Conversion Rate
Up 145%
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