Built topical authority from scratch in 4 months.
Boombox is an AI-powered karaoke platform entering a crowded entertainment tech market. Despite having a strong product, they had zero organic search presence and no topical authority. They needed to build credibility with both Google and AI search models simultaneously.
“I've been working in SEO for about a decade now. I've always built my teams in-house because agencies always tend to be too expensive or terrible quality. Captive had very fair prices and followed a process nearly identical to the one I was used to running with my in-house teams, so I knew the quality would be excellent.”
Jordan Schneider — Boombox
Head of Marketing
Starting from zero domain authority in a space dominated by established players means every ranking has to be earned through strategic content and technical excellence. Boombox had no content ecosystem, minimal backlinks, and wasn't structured for AI discovery. Their competitors had years of content head start.
We implemented a full technical SEO foundation, then built an entity-first content strategy designed for AI comprehension. This included structured data markup, topical cluster content targeting 80+ keywords, and an AEO layer that made Boombox's content machine-readable for AI models. We focused on becoming the definitive source for AI karaoke and music tech topics.
Numbers that speak
for themselves.
Within 4 months, search visibility increased 512%. Boombox earned 47 AI citations across ChatGPT and Google SGE results. Organic lead generation tripled quarter-over-quarter. They're now recognized as a topical authority in the AI music space, with content being cited by AI models as a primary source.
Search Visibility
in 4 months
AI Citations
across ChatGPT & SGE
Organic Leads
quarter-over-quarter
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